I think the headline this newsletter sent with is better than the archive title
“Context Please!”
Everyone benefits from more context.
Lots of nuggets in this issue, but here’s a quick pull:
> Know your persona, know what product you’re selling them, and know what has already worked at the hook level.
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> If it’s a coffee mug at the
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> top of funnel, you’re doing something eye-grabbing.
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> Mid-to-bottom-of-funnel should lean on USPs, functionality, and social proof.
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> At the bottom of the funnel you’re showing the lid screwing on leak-proof.
