Match the medium and the message.

EMARKETER shares about Gen Z:

> spends 58% of their video time on social media rather than streaming services, according to Deloitte

&

> Nearly 90% cross-check results across multiple platforms before making decisions , according to Yext, suggesting they’re comfortable synthesizing text from multiple sources rather than relying on a single video explainer.

It’s not video vs text. It’s both, just in the right contexts.

Video is for entertainment in bite-sized forms.
Text is for decision making.

Match your message to the user’s mindset.