What story is your industry based on?

> The most fascinating part of the study on 400 books is that almost every popular diet follows the same narrative formula. The scientist calls it a modern “Fall of Man” story.
> > It goes like this:
> Step 1: Once, humans were healthy.
> > Step 2: Then something corrupted us — modern food, processed ingredients, industrial agriculture, seed oils, something.
> > Step 3: But if you follow these rules, you can return to that pure, uncorrupted state.

Should your story go with or against the grain?

Bottled water = plastic
Fiji ✅
Liquid Death ❎

via The Pump Club