AppLovin’s ad targeting signals aren’t unique, but sometimes it’s good to get a reminder about what plays a role:
> factors like:
> - Advertising ID (IDFA or GAID);
> - Vendor IDs (IDFV);
> - IP Address;
> - App Set IDs;
> - Device make, model, carrier and operating system;
> - Screen size and orientation, audio volume, battery and memory usage;
> - Name and properties of the mobile application showing the ad;
> - The country, time zone, and locale settings of the device;
> - Network connection type and speed;
> - Internet browser user-agent;
> - Browsing behavior and search and purchasing histories;
> - Previous interactions with ads served by AppLovin, with our advertising partners, or merchant partners’ websites and advertisements.
