I like these 6 searcher archetypes from Yext:

> - The Creator: Uses AI for ideation and content generation.
> - The Explorer: Relies on AI to go deep, discover, and expand.
> - The Price Shopper: Seeks deals, comparisons, and quick decisions.
> - The Social Proof Seeker: Prioritizes reviews and recommendations.
> - The Traditionalist: Trusts conventional engines for structured, factual answers.
> - The Accidental Searcher: Starts from social or passive browsing, then acts.

The Traditionalist is older while the Accidental Searcher is younger.

How does your audience discover?