If you’re in retail / ecomm, this will feel accurate:

> We’re in the middle of a weird under-advertised fall Prime Day. But we’re also preparing for BFCM, so it’s an awkward time to scale spend.
> > Conversion performance is dropping off, but that’s only because people know Black Friday is coming.

Parents are also getting a new toy catalog each week.

Discretionary funds are either going to unplanned Prime Day Expanded Universe purchases or getting earmarked for later holiday shopping.

(UX tip: don’t ship a catalog and not have some items on your site, Amazon.)

via Northbeam