Not sure how accurate this insight into Meta’s ad algorithm is, but it’s still helpful to think through.

> The 15-Second Framework:
> • 0-3 sec: Hook
> • 3-5 sec: Value prop
> • 5-8 sec: Benefits
> • 8-15 sec: Problem/Solution

I’d make that the 16 second framework and extend the Value Prop or Benefits if needed. Use ThruPlays to your advantage.

> What Meta’s AI actually sees:
> → Setting = income level
> → Person = demographic
> → Language = education
> → Problem = life stage
> → Music = cultural signals
> → Colors = emotional state

Computer vision + sentiment analysis + trove of behavior data