Science Says a logo icon related to your offering is rated “more positively, authentic and warm, regardless of how much they liked the logos’ visuals.”

Why?

> Descriptive logos are easier to process so we immediately understand what the brand is about. > > They also help us more easily associate the brand with the product. > > This makes us think the brand is more honest and transparent.

I wonder how this will change post-AI image generation. Will unrelated icons become a signifier of human input? Are LLMs better at non-obvious icon development?