Are you trying to influence Culture or a culture?

The scale is different. The distinction matters.

> There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?

If your marketing is going to be trend-based, that requires a particular discipline and dedication.

Pick a direction and go all in. Half measures are where the true losses happen.

via The Sociology of Business from this chat (youtube link)