Infinite content + copycatting + channels everywhere
Is not an equation for connecting the dots—at least when it comes to people paying attention to your brand and messaging.
> if you’re telling a different story in multiple places, they might as well just be different companies, completely different stories, because the consumers aren’t going to make the connection by themselves.
>
> -Marcus Johnson
Brands are stories. Your marketing should be like Dickens serials, not Infinite Jest.
Connect the dots for your audience.
