> Consumers have incredible bs detectors.
>
> So if you’re not being consistent with your story in multiple places, then they’re not going to believe you.
>
> If you’re showing up and you’re telling me one thing and you’re behaving another way, even if it’s just a few times, it starts to erode that trust.
>
> People don’t believe what you’re doing. Consumers will start to call you out.
>
> Consistency is incredibly important.
>
> What does this look like and feel like every time I’m interacting with my consumer, no matter how small the interaction is?
>
> -Heidi Waldusky
