If you knoll you know

> Sorted verses unsorted pictograms should be used strategically, depending on whether the messaging is promotional or prohibitive. If eight out of 10 dentists endorse a toothpaste, for example, a sorted pictogram would make consumers feel favorably about the toothpaste. However, when depicting that 8% of children alive today will die if current smoking trends continue, an unsorted pictogram would be appropriate.

> research…found that frequency pictograms, which convey proportions and probabilities, induce optimism in consumers when they are presented in a sorted way.