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May 26, 2025 · 1 min read

More ads in more places: Discord edition

> Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks.

> How it works:
> - Unskippable, immersive video ads. These ads pause if users look away, ensuring full engagement.
> - Opt-in personalization. Users can enable “In-Game Rewards” to receive promotions tailored to their gaming activity.
> - Privacy-friendly targeting. Discord doesn’t rely on real names or invasive personal data, giving brands interest-based targeting with fewer privacy concerns.