Audio on!
> “That move led to a spike in branded search, stronger revenue, and better margins, even as their overall category was in decline,” Shah writes. “Audio wasn’t just supporting awareness. It was delivering real revenue results.”
Because ears are different than eyes
> helps build emotional connection and memory structures that influence buying behavior
Why you need pre-search discovery
> up to 30 percent of search clicks are actually driven by exposure to other media like video and Audio
Audio is part of (almost) every strategy I write these days.
