Marketing Map Making by Kyle
← Writing
Apr 25, 2025 · 1 min read

Do something expensive to increase the perceived value of your thing.

A building with a large Specsavers billboard featuring the slogan “Should’ve gone to Specsavers” is shown twice, the second time with the a banner humorously rotated sideways hanging off the frame.

via Nudge

Kyle Mensing
Kyle Mensing
GTM & GA4 specialist · mensing.digital ↗
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