The point isn’t going viral. Unless your business is monetizing the hamster wheel.

As Gabe the Bass Player says:

> But the point isn’t to just attract a crowd. > > We want to attract a crowd doing our specific thing. > > We want a crowd that is attracted to what we do. > > We want what we do to serve the expectations wrapped up in that attraction.

Attention is a means, not an end.

Indexing on attention leads to clickbait, which is the act of breaking the promise of expectation.

Never a good move for a business.