Social media is a discovery > demand creation channel. In a fragmented QVC / infomercial kind of way.

It’s about educating people on your product / service, sharing what other people say about it, and building your community.

> To turn social discovery into sales, marketers should focus on authentic, useful content—think creator reviews, demos, and clear product info. Pair that with well-timed discounts and engaging video formats to nudge shoppers from interest to action.

Post the content that builds the reputation you want to have.

via EMARKETER