The China tariffs are changing the ecommerce landscape in the US as the major players grapple with increased costs.

> Temu and Shein have already cut average daily spending on social media platforms by 31% and 19% in the past 30 days

Temu backed out of Google Shopping entirely.

Auction pressure is going to be a lot different for advertisers.

Recent related tariff posts: analysis trap | ad spend impact

via The Daily Upside