Maslowvian marketing

> “Human beings,” writes [Drew Eric] Whitman, “are biologically programmed with the following eight desires…”
> > 1. Survival, enjoyment of life, life extension.
> 2. Enjoyment of food and beverages.
> 3. Freedom from fear, pain, and danger.
> 4. Physical companionship.
> 5. Comfortable living conditions.
> 6. To be superior, winning, keeping up with the Joneses.
> 7. Care and protection of loved ones.
> 8. Social approval.
> > By creating ads that appeal to these things, you are tapping into Mother Nature, harnessing the power of our inborn motivators to compel and sell.

via Very Good Copy