> More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs
> > 57% of American consumers have switched to own-label brands because they are more affordable and 55% think the quality of own-label products is comparable to branded products.

Branding is more than just slapping a logo on the package and calling it a day.

People don’t care about your brand unless you give them a reason to.

Be different. Be better.

via MarTech