Brand vs. Performance marketing? Trick question.
> Brand equity is the foundation—it’s Job #1 for any marketing team.
Brand marketing is now discovery marketing. Discovery leads performance.
Without a brand, there is no performance.
> Performance marketing can drive quick sales, but it’s brand-building that gives consumers a reason to buy again and again.
Brand marketing and performance marketing aren’t two different disciplines. They’re just measured on two different timelines.
