Microsoft’s Clarity is an under discussed part of the analytics toolkit (who doesn’t like free heatmaps and session recordings?), the new conversion maps feature will only make it more useful.

> Conversion maps provide specific data of key business metrics of your E-Commerce sites. Through Conversion maps, you can understand your website interactions that affect your purchase rate. > > Conversion maps show the conversion rate, representing the percentage of all sessions that resulted in a purchase when a user clicks in a selected area.