The digitally-mediated world today is a competition for attention. Attention being the currency culture-making platforms trade in.
So how do we gain it?
Why We Buy has a great primer on the 9 F’s of attention:
> 1. Food
You know, survival.
> 2. Fears
Monkey brain survival.
> 3. Faces
We’re communal animals.
> 4. F#cks
Sex sells!
> 5. Fables
We’re storytelling animals.
> 6. Foreign
Embrace the weird.
> 7. Familiar
Trust shortcuts mental processing.
> 8. Fascinates
Open the curiosity gap. Then deliver.
> 9. Future Me
Purchasing is an act of aspiration. Buying a future state.
The next time you’re searching for a hook, try reaching for one (or more!) of these.
