Some interesting findings from a study comparing Google Search to chatbot traffic (caveat: chatbot volume is much smaller)

> AI chatbot referrals stay more than a minute longer than Google traffic.

And visit more pages

> The data indicates that homepages are more important in the “AI future” and that AI chatbots qualify users better before sending them out.

and

> AI seems to go counter to the age-old study of “every second a page loads faster, it converts more people.” > > Instead, it pre-qualifies users before they visit a site, which leads to those users being happy to spend more time.