Drew Hanlen is an NBA trainer for some of the world’s most elite players, his approach to writing his new book is a template for (long form) content of any kind.
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Simple
> Very short sections so that you can pick it up, put it down, pick it up, put it down -
Direct
> Trimming the fat and making it shorter and shorter out of respect to the reader’s time -
Actionable > Prompts that you’re doing and filling out as you go. Identify the changes you want to make and build out the blueprint to make those things a reality
Nested in 3 is to make it relatable.
Content bricks that build a story.
