Building on this post, I like the point made at the end of the episode.
The experiences are different because Sam’s Club zagged to Costco’s zig.
> It makes sense to not replicate what your chief competitor is doing but offer something different and distinct because you’ll appeal to a different segment of consumers.
> Find value for your consumers that’s not just being the cheapest product available, because you’re never going to win that race
> Give consumers are compelling reason to shop at your store and trust your brand
