> You can look at products and you can tell whether they have soul or not. > > When you’re building a product, you should absolutely, absolutely react to what people are saying. > > If you don’t have an opinion or a perspective, then it’s kind of empty. It’s like whatever they say then you’ll run after that thing. > > Whereas with some products, you can tell if they have soul. > > And you can tell when they lose it.

-Chris Pedregal, CEO of Granola (“an AI notepad for meetings”)

Soul, perspective, personality—call it what you want—is required in a post-AI world.

Do what the bots can’t.