2024 saw the streaming TV ad market start to look a lot more digital and less like traditional TV, mostly thanks to the Amazon effect.

A dream combo for advertisers:

Ad-tier subscribers are up

> ad-supported streaming “grew dramatically.” In the U.S., the proportion of ad tier users grew from 5% to 17% for Netflix, from 10% to 30% for Disney+, and from 0% to 80% for Prime Video.

Costs are down

> That influx of inventory helped bring streaming prices down in the most recent upfront, with buyers saying CPM (cost per thousand viewers reached) discounts ranged anywhere from the mid-teens to 45%, depending on where the pricing started.

What’s 2025 looking like?
Bundles and build outs

via Adweek