Reddit traffic is exploding thanks to its recent licensing deal with Google.

And some of those visitors are turning into users, adding 31 million daily actives in the last year.

> “Reddit also says that its Weekly Active Unique user count (WAUq) averaged 365.4 million in the third quarter, an increase of 53% year-over-year. The amount of daily to weekly usage here is unusual for social apps, which usually see about 2.3x usage between daily and monthly actives. Reddit seemingly sees a lot more than this, which could point to the less consistent way in which visitors use the app.”