Google Analytics 4 adds benchmarking data

> reference metrics that help you compare your business performance against the performance of other businesses in your industry.

> in percentiles (median, 25th, and 75th) based on peer groups of businesses for a wide range of industry categories. The businesses that form the peer groups are determined by an industry category assigned to each property. This industry category is determined by a combination of factors including the broad industry category provided in setup and signals from things like a property’s URLs and App attributes.