I ended my post on lessons from Dropout with:

> Trying to do what the industry heavyweight(s) does but a bit better is not a viable plan. Finding the gap in their model—the unserved audience—is a winning plan. > > Know the game you’re playing. Know the way you want to play it. Know the strengths and weaknesses of the other players. Know your style. Know the loophole.

I decided to make a diagram