This Fall Will Be Fun For Marketers: Part 2
> 67% of consumers are anticipating marketing fatigue by November 1, 2024. > > Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions. > >Consumer confidence is up, with 50% of respondents expressing optimism about the economy, an increase from 26% in 2023. > >61% plan to budget more for gifts this year.
