> If you’re having different kinds of conversations in the same moment, it’s really, really hard to hear each other. It’s really hard to feel connected. > > At the core of successful communication is having the same kind of conversation at the same moment. > > -Charles Duhigg

This is why your messaging frequency needs to be > 1.

Marketing is a conversation. And your audience is not always in the mood to have the same conversation your messaging wants to have.

via Radio Headspace