> Sacred places are the first places to be destroyed by invaders and iconoclasts, for whom nothing is more offensive than the enemy’s gods.
> …
> For there are two broad approaches to building: the way of settlement, and the way of disruption.
> …
> the iconoclast seeks to replace old gods with new, to disenchant the landscape and to mark the place with signs of his defiance.
The playbook for disruptor / insurgent brands.
Find an enemy and replace one of its “gods” with your own.
Make your brand’s ritual a rebellion against settlement.
from The Face of God by Roger Scruton 📚
