A little trend watching thanks the Gen Alpha’s digital behavior (even though generations are garbage)

> the bigger the platform—so athletes, celebrities, big brands, TV commercials—they have less trust in those spokespeople and those formats

&

> like their favorite brands to help them learn more about their interests.

(preferences being games and how to videos)

> parents of Gen Alphas say their kids have a more mature understanding and knowledge of brands than they did at the same age.

Brand is becoming more important

via emarketer