When it comes to naming in the branding process, we regularly talk about how a name is an empty vessel and doesn’t need inherent meaning to work. What matters is what you fill the name with.

So I love this post about Good Band Names.

> it’s impossible to separate the name from the music…because in real life the music can make any band name a perfectly accepted name.

Pick a name. Any name.
Be far more choosy about your value.