> Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media. > > Pinterest dubs this type of sharing the “mecore” trend, noting that it has seen a 565% increase in searches related to this activity on its platform annually. Boards titled “mecore” also increased by 255% since last year

Pinterest has fully pivoted away from being a social media platform to being a discovery platform, and is now adding features for off-platform sharing.

It’s a search engine meets bookmarking tool with robust social sharing.

via TechCrunch