> People want ads that make them laugh
> Humor is a more prominent factor than purpose, surprise, or novelty when looking at the most popular commercials in modern history
It’s also more fun to work with.
> large groups of people don’t always share a sense of humor
I wonder how much algorithmic platforms and personalized ads change this. You’re not making an ad to reach everyone, you’re making an ad to reach a subset of your audience that it will resonate with.
