Love these quotes from AriZona Iced Tea’s founder about the 99 cent cans

> People say, ‘How do you do it?‘ We make it faster. We ship it better. We ship it closer. The cans are thinner.

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> Why have people who are having a hard time paying their rent pay more for their drink?

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> I tell people every day I go to a gunfight with Coke and Pepsi. I have a water gun and they have machine guns.

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> We’re going to fight as hard as we can for consumers, because consumers are my friend.

Find a value prop you can make synonymous with your brand.
Make it the center of everything.

via CNBC