When asked how Dave Matthews Band sells out so many shows…

> Dave Matthews’ line is always, “we only have 35,000 fans, they just go to every show.”

This is the goal—the dream.

Make something so good that a core group loves it to the point of never getting enough.

Yes, it’s a joke (probably), but it’s rooted in a fandom that puts the fan in fanatical.

Going for scale is flashy and en vogue.
Going for depth can be more fun for everyone.

via the Celtics Talk podcast