> “con-trar-i-an n. an investor who makes decisions that contradict prevailing wisdom, as in buying securities that are unpopular at the time.” > > Contrarian as investor? > > Oh, I like this idea. > > I don’t want to oppose the status quo just to oppose it — I was to invest in what I think is undervalued at the moment.

Almost makes me wish I named this the Contrarian Marketers Club.

But you have to be curious before you can be contrarian (& to stumble on the definition of “contrarian”).

What is your contrarian marketing belief?

via Austin Kleon