Meta disclosed Instagram ad revenue as part of the antitrust process.
> Instagram earned: > > - $11.3 billion in ad revenue in 2018 > - $17.9 billion in 2019 > - $22 billion in 2020 > - $32.4 billion in 2021 > > The filing also notes that IG earned $16.5 billion in ad revenue in the first half of 2022, putting it on track to earn more than $33 billion for that year (based on higher holiday spend). > > As reported by Bloomberg, the data suggests that Instagram generated around 30% of Meta’s total revenue in 2022. Which, if you were to extrapolate that into last year’s numbers, would suggest that IG brought in around $40 billion in ad revenue in 2023.
Printing money.
Maybe that’s why TikTok wants to clone it.
