> For the second time in just over a month, Meta’s apps, including WhatsApp, and to some extent, Messenger and Instagram, faced outages and intermittent issues. > > Meta’s status page detailed disruptions to key business services, including its Ads Manager, Messenger Platform, WhatsApp Business API and others.
via TechCrunch
&
> There has been a lot of talk on Twitter/X about Meta Ads being “broken”. This has happened before, but it’s never lasted longer than a few weeks. This time, many brands have seen soft performance for all of Q1. > > there is no obvious cause/effect relationship between poor performance and a specific code push or platform outage on Meta’s side. > > only some brands are seeing poor performance.
via No Best Practices (a must read for Meta advertisers)
Something is fundamentally broken at Meta (more than usual). Which means it’s a time to experiment freely, on and off the platform.
