Good reminder: Ads Optimization is Literal

> When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. > > It’s not trying to get you a certain type of link click or landing page view or ThruPlay. The only goal is to get you that thing and make you happy. > > Because Meta is literal, and when you optimize for those things, the assumption is that you are satisfied with that surface-level action.

This is how algorithms work. They don’t make qualitative judgements. It’s a binary “did the action occur?” switch. Yes = success.