← Writing
Mar 9, 2024 · 1 min read

Not great Bob!

> Advertising still largely fails to adequately represent women with intersectional identities, either relying on stereotypes or failing to include them entirely

On the positive side

> more women in ads are breaking free from their traditional placements in family and domestic settings, dropping from 66% of portrayals in 2022 to 30% in 2023.

Your customers should see themselves reflected in your brand and its ads.

via Campaign