Why might the investment in brand marketing be increasing?

MarTech: Web analytics is badly broken

Apple has led the charge with Intelligent Tracking Prevention, Mail Privacy Protection, restricted IDFA tracking, iCloud Private Relay, Private Click Measurement, & more.

> A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate

That drops to ~35% in the US.

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