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Jan 31, 2024 · 1 min read

TikTok tests feature to make every post shoppable as social media giant moves to create multibillion-dollar e-commerce business

TikTok looks to be following the Chinese social media app playbook, come hell or high water.

I don’t think an “everything app” will happen in the West. User reaction to the aggressive Shop push is increasing my confidence in this prediction.

> users have complained about counterfeit and knockoff products sold on TikTok’s marketplace. Some also say the preponderance of ad-like posts from influencers is wrecking the experience.