Instacart is an advertising platform that dabbles in grocery delivery, just in time for the Retail Media Renaissance

From Bloomberg:

> Instacart will show advertisements on the high-tech shopping carts [which include self-checkout and are equipped with cameras and sensors to detect items] it sells to grocery stores

& a Google Shopping Ads partnership:

> powered by Instacart’s first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers’ hands in as fast as an hour.