Vice on the trendy Stanley Tumblers

> responsible for a $676 million increase in revenue, from 2019 to 2023, for the brand
> > dropping exclusives, like their Stanley X Starbucks collab, which led people to literally camp out outside stores.
> > Their most recent drop – a limited edition Valentine’s Day cup, in a fairly normal pink and a fairly normal red – has people performing citizen’s arrests in Target in an effort to cop.

A dash of (not untrue) snark:

> following the rule-book of forced hyper-exclusivity typically only seen in hype bro fashion brands

The power of drops