If you sell a product for kids/families, you should be running podcast ads.

Because survey says:

> seven in 10 parents whose children consume podcasts regularly say their child is most likely to seek them out, instead of the parents suggesting them.

&

> around 48% of U.S. children consume podcasts weekly, with around two-thirds (67%) listening at least monthly.

&

> Podcasts are family affairs…underscoring the importance many parents place on family co-listening and -watching.

&

> Kids’ interest is growing

Stories are in our DNA. And podcasts are screen-free entertainment. Win-win.